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How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%

by Laurie Lande
Case study published on 3/11/2008

AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.

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