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How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%

by Laurie Lande
Case study published on 4/8/2008

Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.

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