How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Business

by Christian Gulliksen
Case study published on 4/15/2008

As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.