PRO Case Study
Case Study: How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blog
by Nettie HartsockCompany: The Engaging Brand
Contact: Anna Farmery, Principal and Founder
Location: Bradford, UK
Industry: Marketing and Consulting, B2B, B2C
Annual revenue: Confidential
Number of employees: 1
Quick Read:
After over 20 years in the world of finance, and having served as a group HR/finance director for global FMCG (fast-moving consumer goods, aka consumer packaged goods) companies, Anna Farmery felt stifled by the corporate silo. The loss of her father cemented her decision to leave finance.
Her initial goal was to launch her own business based in branding and engagement. But Farmery faced startup costs upward of $15,000 and had a very limited budget to establish her business through more traditional marketing tools. The costs of promoting the business even via Web sites, direct mail, and other sales collateral seemed an insurmountable barrier to founding a new venture.
With only an initial $1,000, Anna was spurred by the creative challenge of realizing big dreams with little funds; she launched her business, blog, and podcast, "The Engaging Brand," in April 2006. The first podcast had only 70 downloads and the blog had five readers on the first podcast day.
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- Ad Copy
- Advertising
- B2B Marketing
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Content
- Content Marketing
- Copywriting
- Creative Briefs
- Creativity
- CRM
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- Customer Behavior
- Customer-Centric
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- Customer Retention
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- Customer Service
- Digital Marketing
- Direct Marketing
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- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
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- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Non Profits
- Online Marketing
- Permission Email Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
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- Promotions
- Public Relations
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- Recession
- Referrals
- Research Summaries
- ROI
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- Search Engine Marketing
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- SMS
- Social Media
- Social Networking
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