How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Score

by Nettie Hartsock
Case study published on 4/29/2008

Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did.