Upcoming Conference: Business-to-Business Forum 2008 » Boston, June 9 & 10, 2008

How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalization

by Nettie Hartsock
Case study published on 5/6/2008

Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.

Want to Read More? Try a Premium Membership Free Trial today...

For a limited time, try Premium Membership for 2 days, absolutely free! Premium Membership includes access to over 2000 Articles, Case Studies, Templates, Surveys, Guides, and many more marketing resources. Try it FREE for 2 days!

Email address:

  

What is MarketingProfs?
See more marketing resources
        Learn about memberships
(limited access)

Need help, or more information?
Call us at (866) 557-9625. Our friendly customer service people are happy to help.

MarketingProfs, LLC is based in Los Angeles, CA.

Founded by Professor Allen M. Weiss
Professor of Marketing
Marshall School of Business
University of Southern California
Already an ANNUAL PREMIUM Member? Sign in here...

User Name:

Password:




Remember me
HELP! I forgot my password...