Upcoming Conference: MarketingProfs Digital Marketing Mixer » Scottsdale, AZ - Oct 22 & 23, 2008

How a University Embraced Social Media and Scored Millions in YouTube Views

by Nettie Hartsock
Published on 5/13/2008

How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.

Want to Read More? Try a Premium Membership Free Trial today...

Already a member? Sign in!

Try Premium Membership for 2 days, absolutely free! Premium Membership includes access to over 2000 Articles, Case Studies, Templates, Surveys, Guides, and many more marketing resources. Try it FREE for 2 days!

Email address:

  
What is MarketingProfs?
See more marketing resources        Learn about memberships
(limited access)

Need help, or more information?
Call us at (866) 557-9625. Our friendly customer service people are happy to help.

MarketingProfs, LLC is based in Los Angeles, CA.

Founded by Professor Allen M. Weiss
Professor of Marketing
Marshall School of Business
University of Southern California