PRO Case Study
Case Study: How a Bed & Breakfast Inn Boosted Its Bookings with One Video Ad
by Nettie HartsockCompany: Morning Glory Inn
Contact: Dave Eshelman, Innkeeper, Co-owner
Location: Pittsburgh, PA
Industry: Hospitality, Small Business
Annual revenue: Confidential
Number of employees: 6
Quick Read:
Operating a bed-and-breakfast (B&B) inn in the highly competitive historic Pittsburgh area, Dave Eshelman, Morning Glory Inn's co-owner, needed a way to attract more recreational and business travelers.
The inn, located in a historic building, typically hosts 40 receptions and 50 business meetings a year, accounting for some 5,000 visitors in addition to its overnight guests.
Eshelman's challenge lay in not only competing with big-brand hotels but also standing out among the 16 B&Bs within 20 miles of Morning Glory Inn.
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