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How a CEO Uses Twitter to Convey the 'Sole' of His Company

by Nettie Hartsock
Published on 7/15/2008

CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools.

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