Top Brands Engaged Online via Social Media
Published on July 22, 2009
Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint (via Techcrunch).
The ENGAGEMENTdb study (pdf), led by analyst Charlene Li, a Partner at Altimeter, determined the engagement score of the brands by looking at their use of 11 social-media channels and their level of engagement within each channel.
Engagement by Industry
Perhaps not surprisingly, the top brands' industries among most engaged on the Web are media, technology, and retail. The least engaged are the financial, apparel, and manufacturing industries.
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Comments
Good data but no surprise here. I had a demo of Social Radar a couple days ago and after using the tool it is easy to see why enterprises are adopting.
It is so interesting to see that there are more B2C type companies rather than B2B. I would love to read a case story on a campaign where manufacturers have marketed B2B via Social Media.
Great data points that I can use to share here at work. Having said that I am with a large government contractor and am responsible for driving a new web and new media strategy...do you have any examples you can point to that are working in the Business to Government sector. I'm really struggling to find something.