Kids Influence Back-to-School Buys
Published on September 11, 2009
As schools open their doors and marketers attempt to reach children and parents, a recent study considers children's products: the items parents are most likely to buy and the best channels to use to reach kids.
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Most parents (84%) say their children influence their purchasing decisions, according to a July 2009 Octagon First Call survey:
In turn, celebrity or character endorsements influence children's preferences, say most parents of children across all age groups:
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