Top 100 Brands Worldwide
Published on September 22, 2009
Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking, published September 17. Rounding out the Top 5 list are IBM, Microsoft, General Electric, and Nokia.
This Top 10 list of the best brands shows this year's ranking, last year's ranking, estimated brand value, and change in brand value since 2008's list:
Key findings:
- 8 of the Top 10 brands are American; of the remainder, 1 is Finnish and 1 Japanese.
- Every brand that made the Top 10 list in 2008 made the Top 10 list for 2008, with the Top 5 in both years identical. For the No. 6-10 spots, the deck was shuffled. Google's position changed the most, from No. 10 in 2008 to No. 7 in 2009.
- Among the Top 10, Google showed the greatest year-over-year increase in value (25%) and General Electric showed the largest drop (-10%).
Biggest Changes in Brand Value
Google, Amazon, and Zara gained the most value from 2008 to 2009:
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