Top-Gaining Categories, Top Ad Networks in August
The website categories that experienced the largest jumps in visits from July to August 2009 included humor, lifestyle and home, and education sites, according to comScore Media Matrix's latest analysis of US online activity.
"August is back-to-school season for students, and many turned to the Web to prepare for the upcoming school year," said Jack Flanagan, comScore executive vice president. "Others made use of their last days of summer pursuing leisure activities online, including visiting humor sites and tending to their homes and gardens."
The B2B, career training and education, and finance news and research categories also experienced significant increases in visits from July to August.
Here are more findings from comScore, grouped by category:
Education
- Back-to-school season propelled a 10% increase in visits to education sites from July to August, with the category attracting 97.5 million visitors:
- Pearson Education led all education sites with 12 million visitors (up 14%), followed by HotChalk with 7.7 million visitors (up 31%), and ClassesUSA with 7 million visitors (up 2%). Blackboard.com experienced strong gains, growing 67% to 2.4 million visitors.
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