Moms Sacrifice Own Purchases for Family's Sake
As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition.
Overall, moms are sacrificing quality for value in everyday expenditures, especially their own. Nearly three-quarters (72%) say they have compromised on the quality of new clothes they buy for themselves, and 51% say they cut back on the quality of their health-and-beauty products.
Yet the majority of mothers say they are not reducing the quality of their children's' food, medical needs, or clothing. Nevertheless, mothers are watching family budgets carefully:
- 78% have cut back on household spending this year.
- More than half are making special trips to retailers that offer the best price.
- 58% are making more home-cooked meals.
- 77% are using more leftovers.
Other key findings:
- 61% of moms are focused on the environment this year.
- 39% of moms use Facebook; 11% use Twitter.
- A majority of moms plan to spend more than $600 on holiday gifts this year.
About the data: The study was conducted in the second quarter of 2000 by the Marketing to Moms Coalition, an industry group.
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