Gen-Y Women Viewed by Gen-X as Trendsetters
Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc. Fully two-thirds (67%) of Gen X women say they view Gen-Y women as trendsetters.
Below, additional findings from the study, which compares and contrasts the attitudes and characteristics of Gen-Y and Gen-X women.
Trust in Internet, Online Reviews, Blogs
Gen-Y women are technologically savvy, and their perception of the world around them has been shaped by the Internet. They are more likely than their Gen-X counterparts to turn to online peers—reviewers, bloggers, or contributors—for information, even if they don't have a personal relationship with those peers.
- 68% of Gen-Y women get most of their updates on news, business, political, celebrity gossip, and sports from online sources, compared with 54% of Gen-X women.
- 32% of Gen-Y women say they trust advice from online forums, compared with 18% of Gen-X women.
- 31% of Gen-Y women say they have a favorite blog that they read regularly, compared with 19% of Gen-X women.
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