Irrelevant E-communications Alienate Consumers
Published on December 2, 2009
Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.
Nine out of ten of consumers (91%) say they have unsubscribed from an email newsletter, and among those 46% cite the irrelevance of content as the reason for unsubscribing.
Threat of Customer Defection
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