CBS Displaces ABC as Top TV Brand
CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the top brand for two years, according to a survey of US consumers by SRG. FOX is now in the third spot (44%), followed by NBC (42%).
Below, other findings from the third annual "Must Keep TV" survey conducted in the fourth quarter 2009.
NBC's struggles continued in 2009: Only 42% of viewers selected the network as one of their must-keep brands, down 8 percentage points from the 50% who said the same in 2007. Each percentage point represents just over 1 million TV households.
HBO, ESPN, Discovery, Food Network, Fox News Channel, and HGTV rounded out the top 10 list among those with household income greater than $100,000.
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