Social Media Top Priority for Digital Marketers

In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects  during the year, according to a survey form the Society of Digital Agencies (SoDA).

In addition, 50% of marketers plan to shift funds from traditional to digital media, and 78% say the current economy will actually result in more funds' being allocated to digital.

Below, other findings from SoDa's 2010 Digital Marketing Outlook.

Marketers plan to focus on social technologies in 2010: 45% cite social networks/applications as a "top priority," and 42% say it is "important."

The technology systems that marketers rely on are also a key concern: 44.5% of marketers cite digital infrastructure as a top priority and 52% say it is important.

Although social media is clearly a focus this year, after the budget cuts of 2009, marketers cite a range of digital activities at least "important," with only games cited as a low priority.

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