Americans Passionate About Music, OK With Ads
Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent survey from Synovate.
Even advertisements are okay with music fans as long as they receive something in return: 56% of consumers are happy to view or listen to advertising if it lets them download free music, and 48% say they are willing to view or listen to ads for free music streaming.
Some 31% say they will share personal information in exchange for access to free music downloads.
Below, other findings of the Global Music Study conducted by Synovate on behalf of Music Matters.
TV remains a key medium for watching music videos, but the computer is a close second: 40% of consumers say they watched music videos on TV in the previous month, while 39% watched them on the computer. Just 9% watched music video on their mobile phones.
Among other music-related activities performed by consumers within the previous month:
- 23% purchased a music CD in a physical store.
- 19% paid to download a music track to a computer.
- 19% purchased a music CD online.
- 15% downloaded a song from the Internet without paying for it.
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Comments
Real data about the behaviour of customers around music is much needed - so thank you to Music Matters. This 'What' is happening is also really important, because whilst there is significant %age who are warm to band brand relationships, it would seem that marketers still have a way to go to convince the rest of the population. We have found that getting to grips with 'Why' is the vital next step before enthusiastically running away the much loved tactical execution stage of 'What ', How' and 'When' . (This is actually a 4 star rating - technology pre-empted me!!)