Poor Web Performance Hurts Brands
Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, according to a new survey from Gomez.
Of those consumers who abandon low-performing websites:
- 88% are less likely to return to the poor-performing site.
- 47% are left with a negative perception of the company.
- 42% are likely to discuss the problem with friends or online.
Below, other findings from the survey, When More Website Visitors Hurt Your Business: Are You Ready for Peak Traffic?
Consumers do most of their online spending during peak traffic times: 51% spend a significant percentage of their online shopping budget during peak periods, which is also when 35% make online travel bookings.
Meanwhile, expectations are high: 67% of online consumers expect websites to perform well regardless of how busy the sites are.
In 2009, consumers' expectations for quality Web performance were not met: 72% of consumers experienced slower websites more frequently during peak traffic periods than at other times, and over half (51%) had problems completing transactions.
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Comments
This article about poor performance of websites throws light to the actual fact of E-business. Mostly most of the companies are not aware of these things. The article will be more helpful for the corporates. Thanks for the researcher.!
These are great points, and only made more important considering the effect website speed now has on both organic and paid search rankings. All the more reason companies should be monitoring there site performance and user experience.