Boomers' Media Habits Shift Online, Turn Social

Baby Boomers' consumption of media has shifted dramatically to the Internet: 62% of Boomers (age 45-63) spent more time on the Internet in 2009 than they did the year before, and the majority of Boomers had joined Facebook within the previous six months, according to survey conducted by CPH Research on behalf of Continuum Crew.

Below, other findings from Continuum Crew's 2009 Economic Impact Study.

Higher Overall Anxiety Among Boomers

Boomers report more stressful lives overall: 77% say they are very or somewhat nervous or anxious, compared with 68% who said so last year.

Anxiety has shifted from the collapse of the economy to the cost of healthcare: 49% of Boomers cite the cost of healthcare as their primary concern, compared with last year when 46% cited the economy as the issue they were "very nervous" about.

The current political situation is also an issue for many: 42% of Boomers say they are concerned about the current political leadership in the US, compared with 34% who said so last year.

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