Newspaper Sites Most Valued for Local Info
Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top online source for local information, followed by online portals (54%), and local TV websites (53%), according to a new survey conducted by comScore on behalf of the Newspaper Association of America.
In addition, consumers say local newspaper websites are the most trustworthy sources of online advertising, with ads that are perceived to be more current, credible, and relevant to them.
Below, other findings from the survey Site Matters: The Value of Local Newspaper Web Sites.
As a source of local information, newspaper websites rank high among college-educated and upper-income households: 60% and 63%, respectively.
Newspaper Websites Preferred for Local Content
Asked to rank the types of websites most valued for various types of local content, newspaper sites are the top-ranked source for local information (29%), local sports (27%), local entertainment (26%), and local classifieds (39%), ahead of both local TV websites and online portals.
→ end article preview
Read the Full Article
