Social Media Users Want to Rant, Influence

Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a company, brand, or product, according to a Harris Poll.

Nearly two in five online adults (38%) say they aim to influence others when expressing their preferences online, and nearly one-half (46%) say they can be brutally honest on the Internet.

Online consumers age 18-34 are less hesitant to voice their opinions: 51% say they can be brutally honest on the Internet, compared with 41% of those age 45-54 and 40% of those 55+.

In addition, 44% of those age 18-34 say they have used social media as an outlet to rant or rave about a company, brand, or product—much more so than those 55+ (16%).

Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.

Sharing Information, by Age

Among consumers who use social media, roughly one-quarter say they reveal their dissatisfaction with companies, brands, or products (26%); talk about companies, brands or products they like (23%); and give product reviews and recommendations (19%) via those channels.

→ end article preview
Read the Full Article