Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such consumers send tweets primarily via their mobile device, according to a survey from Compete.
Another 38% of surveyed smartphone users say they send tweets via both their smartphone and their computer, whereas only 17% do so primarily via computer.
Twitter's mobile strategy and integration with SMS (short message service) has made the site a natural mobile player since its inception. But Facebook is also benefiting from its mobile strategy.
Among smartphone owners who access Facebook via their mobile device:
- 14% say they read news feeds on Facebook primarily via their smartphone; 52% use both their computer and their smartphone to do so.
- 14% post status updates on Facebook via smartphone; 46% use both their computer and their mobile device to do so.
- 12% reply to status updates on Facebook via smartphone; 46% use both their computer and their mobile device to do so.
Below, other findings from the Q1 2010 Smartphone Intelligence survey, which provides behavioral and survey-based insights into how consumers use smartphones.
Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.
Social Networking Adoption, by Mobile Device
Smartphone users have high levels of social networking adoption:
- 85% of Android phone owners say they have a Facebook account, and 73% of Android phone owners access that account via their smartphone.
- 82% of Blackberry owners use Facebook, but just 56% of Blackberry owners access it via their mobile device.
- 79% of iPhone owners use Facebook, and 68% of iPhone owners do so via their smartphone.
Moreover, fully one-third (33.6%) of smartphone owners say they have a Twitter account, and 19% of smartphone owners access it via mobile. Among BlackBerry owners, 30% use Twitter and 14% do so via their smartphone.
Other findings from the Compete survey:
- Mobile Gaming: iPhone owners download more games and play games more frequently than owners of other smartphones: 51% of iPhone users say they have five or more games loaded on their smartphones and 37% play such games on their smartphones at least daily, with puzzle games garnering most of their attention.
- Local search: Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local-search application. In 1Q10 alone, close to one-third of Android phone and iPhone owners discovered at least two new businesses they were not previously aware of as a result of using local-search applications.
Mobile Social Networking Climbing Fast
As of January 2010, 30.8% of US smartphone owners accessed social networking sites via mobile browser, up 8.3 percentage points from 22.5% a year earlier, according to separate research from comScore.
Twitter attracted an average of 4.7 million mobile monthly users during that period, up 347% from a year earlier. Similarly, 25.1 million mobile users accessed Facebook monthly via mobile browser, up 112% from a year earlier.
About the data: Findings are based on Compete's Smartphone Intelligence survey among 1,600 smartphone owners, conducted from January to March, 2010.
