Social Media Top Priority for PR in 2011

More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

Surveyed PR professionals say social media is maturing in their companies:

• 25% say their companies contribute value via social media content.
• 23% are sharing brand-related stories via social channels.
• 19% are participating in social conversations.

Another 17% of companies are listening to social media conversations, and 7% respond only when necessary.

Below, other findings from the report titled Social Media Comes of Age: The Vocus 2010 Planning Survey.

Organizations of all sizes are expressing confidence with social media.

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