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More Brands Using Social Networking to Win New Business

June 30, 2011
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More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from the 35% that reported doing so a year earlier, according to a survey from Regus.

Brands worldwide are also achieving greater success with social networking: 47% of companies worldwide say they are using social media to find new business, up 7 points from the 40% that reported doing so in July 2010.

 

Below, other findings from the 14-country survey of senior managers and business owners, conducted by Marketing UK for Regus.

Impact on Revenue, Profits

Companies that use social networks to acquire new business are roughly 11% more likely to report increased revenues and profits than those that don't use social channels to find new business.


For example, one-half (50%) of US companies using social networks to acquire new business registered revenue increases in the previous year, compared with 39% of those not using social channels to win new business.

Similarly, 43% of US companies using social networks to acquire new business recorded increased profits, compared with 32% of those not using social channels to win new business.

 


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  • by Nick Stamoulis Thu Jun 30, 2011 via web

    "Single-channel campaigns are less successful."

    This is a very important takeaway. Social media is not the magic bullet solution to your marketing needs. The best marketing campaigns connect with their consumers from a variety of platforms.

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