More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from the 35% that reported doing so a year earlier, according to a survey from Regus.
Brands worldwide are also achieving greater success with social networking: 47% of companies worldwide say they are using social media to find new business, up 7 points from the 40% that reported doing so in July 2010.
Impact on Revenue, Profits
Companies that use social networks to acquire new business are roughly 11% more likely to report increased revenues and profits than those that don't use social channels to find new business.
For example, one-half (50%) of US companies using social networks to acquire new business registered revenue increases in the previous year, compared with 39% of those not using social channels to win new business.
Similarly, 43% of US companies using social networks to acquire new business recorded increased profits, compared with 32% of those not using social channels to win new business.