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Twitter Brand Followers More Likely to Recommend, Buy Products

October 20, 2011
  |  16,236 views

People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.

Among surveyed Twitter users who follow at least one brand on Twitter, fully one-half (50%) say they are more likely to buy products from brands they follow on Twitter. Interestingly, male brand followers are more likely than their female counterparts to buy a brand's products after following it on Twitter, 55% vs. 45%.

Below, additional findings from a survey of Twitter users in the US from Constant Contact and Chadwick Martin Bailey, which explores how Twitter users who follow brands interact with those brands.

Recommending Brands to Friends

Following brands on Twitter motivates people to recommend those brands: Fully six in ten brand followers say they are likely to recommend a few (42%) or many (18%) brands to friends after following them on Twitter.


 

Older brand followers (age 35-49) are less likely to recommend a few (14%) or many (33%) brands to friends after following them on Twitter.

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  • by Nick Stamoulis Thu Oct 20, 2011 via web

    "Most (64%) Twitter users who follow brands say they do so because they are already a customer"

    I think that's an important statistic to keep in mind. I've read several studies that say social media is much more valuable for engaging with current customer compared to attracting new ones. But it gives brands the chance to turn one-time customers into repeat customers and repeat customers into brand ambassadors.

  • by SpencerBroome Thu Oct 20, 2011 via web

    Good point, Nick.

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