Mobile Social Media: Top Apps, Deal Sites, and More
Published on January 11, 2012
Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.
The new study, which was initially presented at the Oct-2011 Pivot Conference held in New York City, explores the preferences social consumers across a broad range of categories.
Below, additional findings from the Pivot Conference study, conducted with Crowdtap.
Top Smartphone Platforms
Among social consumers surveyed, the iPhone is the most popular mobile platform for accessing social apps with 44% of market penetration, followed by Android with 30% and BlackBerry with 14%.
Top Social Apps
Facebook Mobile dominates social apps use: 83% of social consumers use the application, while more than one-third (35%) use Twitter Mobile. Notably, more than three in ten social consumers (31%) use Foursquare.
Fewer social consumers depend on LinkedIn Mobile (13%) and geo-location service Gowalla (10%) for accessing social platforms.
Not for Nothing
Social consumers make it clear they expect something special from brands in exchange for social interaction: 83% say they want deals and promos in exchange for engagement, 70% want socially oriented loyalty programs, 58% want access to exclusive content, and 55% want the ability to offer feedback on new and/or unreleased products.
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