Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% are increasing those investments over 2011 levels, according to a survey from ThomasNet.com.
Among the manufacturing professionals surveyed, websites are central to online marketing efforts:
- 47% cite customer service as a key benefit of their Web presence.
- 45% say their website has opened up new sources of revenue.
- 32% report their website has contributed to new revenue growth.
Below, additional findings from ThomasNet.com's Industry Market Barometer (IMB) survey.
More than one-half (53%) of manufacturing professionals say their businesses grew in 2011, and that trend is expected to continue: 75% expect their businesses to grow by the end of 2012.
Among industrial professionals overall, 46% say their businesses grew in 2011 and 70% expect their businesses to grow by the end of 2012.
Encouraged by the upward trend, manufacturers are reinvesting their futures: 72% say they are increasing their efforts to compete more aggressively in their core markets this year.