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Photo-Sharing on Pinterest, Instagram, and Tumblr

October 11, 2012

Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them on various photo-sharing sites, according to a study by Pew Research.

Overall, 56% of online adults conduct at least one such photo-sharing activity, and 32% conduct both types—often posting their content on social networking sites such as Pinterest, Instagram and Tumblr.

For the first time, Pew researchers have polled Americans about their use of these relatively new social media sites.

Not surprisingly, younger online adults are more likely than their older counterparts to use Instagram and Tumbler, while online women are more likely than men to use Pinterest, Pew found.

Below, other findings from the study titled "Photos and Videos as Social Currency Online," issued by the Pew Research Center's Internet & American Life Project and Project for Excellence in Journalism.


Women are more likely than men to use Pinterest, a site that allows users to organize and share content from around the Web by "pinning" photos and images into "pinboards" that are organized by category or theme:

  • Nearly one in five (19%) online women use Pinterest, compared with just 5% of online men.
  • Though the largest proportion of Pinterest users is age 18-29, the site attracts a wide range of age groups, including those age 30-49 (12%) and those age 50-64 (13%).

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