With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics.
Among those 50% of email marketers following a mobile-friendly approach, the most popular methods are developing a rich-text mobile version (36%), promoting mobile apps (21%), and optimizing email dimensions (18%):
Below, additional findings from Experian Marketing Services.
Subscriber Surveys via Email
When conducting surveys via email, marketers are registering fairly strong survey completion rates overall.
More than 7 in 10 email marketers (71.5%) say they collect input via email surveys, and among them 38% have generated completion rates of 11% or higher.
Notably, most (59%) marketers do not offer incentives to their subscribers for filling out a survey.