Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to a recent report from LinkedIn and TNS.
Of the SMBs already using social media, 94% use it for marketing, and nearly half also use it for learning/deriving business insights.
Overall, SMBs seem fairly bullish on social media: 60% say it helps to gain new customers, and 56% increased spend in the past year.
Below, additional key findings from the report, which was based on data from from a survey of 998 SMB owners/decision-makers. All the businesses are based in North America and have revenues between $1 million and $50 million.