Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles, such as VP/SVP of Sales, Director of Sales, etc.). The data set included B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets and 44,043 links shared between July and September 2014 were examined.
The analysis found the hashtags used most frequently by sales leaders included a mix of terms related to business (#sales, #BigData, #LinkedIn), topical issues (#alsicebucketchallenge, #ferguson), sports (#NFL, #SFGiants), and personal betterment (#fitness, #inspiration, #motivation).
Below, additional key findings from the report.
Most-Shared Content Sources
Industry Sources
- Business Insider is the industry content source shared most often on Twitter by sales leaders.
- Mashable is second, followed by TechCrunch and the HubSpot blog.
Mainstream Sources
- Forbes is the mainstream media content source shared most often on Twitter by sales leaders.
- Inc. Magazine is the second most shared mainstream source, and The New York Times is third.
Most Retweeted Handles
Brands and Publishers
- Inc. Magazine (@Inc) is the publisher/brand most often retweeted by sales leaders.
People
- Vala Afshar (@ValaAfshar) is the person most often retweeted by sales leaders.
- Jill Rowley (@jill_rowley) is second.
About the research: The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles such as VP/SVP of Sales, Director of Sales, etc.). The data set included both B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets, and 44,043 links shared between July and September 2014 were examined.
