The report was based on data from an online survey of 176 marketing leaders (73% working at B2B-focused companies, 27% at B2C).
Some 52% of respondents say A/B testing is one of the most effective methods for optimizing conversion rates on website landing pages; copy optimization ranks as the second most effective method (48%), followed by segmentation/targeting (43%).
Below, additional key findings from the report.
Most Difficult Tactics
Respondents say multivariate testing is the landing page optimization tactic that's most difficult to execute, followed by segmentation/targeting.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji