Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
To find out, Moz and Fractl analyzed 75,315 job listings posted on Indeed.com in June 2015 containing 10 digital marketing keywords, such as "content marketing," "SEO," "social media marketing," "inbound marketing," "PPC," and "Google Analytics."
The researchers then looked at keyword trends, which job titles appeared most frequently, and average salaries. LinkedIn search results were also used to identify keyword growth in user profiles.
Below, key findings from the report.
The digital marketing keyword/phrase associated with the largest number of job listings was "social media," followed by "digital marketing," "SEO," and "Google Analytics."
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji