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The Most In-Demand Digital Marketing Skills

by Ayaz Nanji  |  
August 17, 2015
  |  13,773 views

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

To find out, Moz and Fractl analyzed 75,315 job listings posted on Indeed.com in June 2015 containing 10 digital marketing keywords, such as "content marketing," "SEO," "social media marketing," "inbound marketing," "PPC," and "Google Analytics."

The researchers then looked at keyword trends, which job titles appeared most frequently, and average salaries. LinkedIn search results were also used to identify keyword growth in user profiles.

Below, key findings from the report.

Skills


The digital marketing keyword/phrase associated with the largest number of job listings was "social media," followed by "digital marketing," "SEO," and "Google Analytics."

Job Titles


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Steve Lubahn Mon Sep 14, 2015 via web

    Great article on what functions are in demand and typical pay rates. I will be sharing this with my marketing students at Winona State University in my night class Internet Marketing and Social Media. The class in nearly all seniors graduating this year in either December or May, 2016. They will be excited to see the possibilities.

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