The report was based on retailer data collected by NRF as well as data from a survey conducted in October 2016 of consumers in the United States.
Total retail sales for November and December are expected to increase 3.6% year over year in 2016.
That forecast is above the average of 3.4% over the seven years since the US economic recovery began in 2009.
Consumers plan to spend $935.58, on average, during the holiday shopping season this year. That includes a projected spend of $588.90 per person on gifts ($460.67 on gifts to family, on average), with the rest going to items such as food, decorations, flowers, and greeting cards.
The most desired gift by consumers is gift cards/certificates (61% say they want them); clothing is second (53.5%), followed by books/CDs/video games/other media (40%) and electronics (32%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji