Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.
The report was based on data from a survey conducted in November 2017 among 500 local business owners whose firms sell products with an average price of more than $500.
Some 51% of respondents say they plan to run advertising campaigns on Facebook this holiday season to get buyers to the door.
Moreover, 42% plan to run campaigns on Google, 20% in magazines/newspapers, 20% on digital video platforms, 14% on television/radio, and 6% on Bing.
Some 57% of respondents say they plan to use social media as part of their holiday sales strategy.
About the research: The report was based on data from a survey conducted in November 2017 among 500 local business owners whose firms sell products with an average price of more than $500.
