Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
Published on September 22, 2009
There's nothing we love more than solutions葉op-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker用ast, present, or future葉o help solve it for you.
Here's this week's solution.
EXPERT: Michael Brito, Social Media Strategist, Intel
Michael blogs, communicates and build relationships through social media for Intel. He'll be speaking the upcoming MarketingProfs Digital Marketing Mixer.
PROBLEM: "Hey! They Like Us! ...Now What?"
You've made a big splash through social media. Folks have shown up in droves! Now, what do you do to make them stay?
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Comments
Nice campaign. good post.
I have one observation to share though: the wording still reveals thought processes that aren't quite right, I think: "consumers" consume what you throw them -%3E one-directional -%3E bad. "Users" are the opposite of producers. They use products and services and interact with them -%3E bi-directional -%3E better.