Problem Solved: What's the Right Social-Media Fit?

There's nothing we love more than solutions—top-notch insights from top-of-the-line experts to help solve common marketing problems. Here's this week's problem—and expert solution.

Problem: "How Can We Tell It's a Fit?"

You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? Should you tweet, show your face, link up, blog, or all of the above and more? How can you find the right social-media fit?

Expert: Debra Ellis, Founder, Wilson & Ellis Consulting

Debra is a business strategist specializing in social media, traditional marketing, and service integration. Her solutions provide growth, profitability, and exceptional customer experiences. She co-founded Wilson & Ellis Consulting in 1995. Debra will be sharing her insights into integrating social media into your marketing strategy at the MarketingProfs Digital Marketing Mixer, October 22.

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Claire Coyne is a writer and editor for MarketingProfs. Reach her via clairec@marketingprofs.com.