SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer.
1. B2B social media is like sex in high school: Everyone claims they are doing it, but very few are.
(And most of those who are doing it... aren't doing it particularly well.)
B2B marketers are embracing social tools as a way to connect with customers and grow their businesses. Most attendees have some kind of social presence or say they imminently plan to. Most have attempted a blog or Facebook page or have peeked at Twitter. When Guy Kawasaki asked at his closing keynote, “How many people think Twitter is stupid?”â€”only two brave souls raised their hands high.
Nonetheless, most B2B marketers have yet to truly embrace the full social tool set for their business, and sometimes for themselves. Only a handful of attendees checked into the event on Foursquare, for example, which I thought was surprising for an event in the heart of Silicon Valley. One attendee I met summed it up nicely. “We have a blog, but it sucks,” she said. “We’re here to learn how to change that."
In other words: B2B marketers + social = lots of room for improvement. But just like post-high school, there’s every reason to anticipate a more satisfying relationship down the road.
See the rest of Ann's post on the MarketingProfs Daily Fix blog.
You may also like:
- 21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]
- Five Things Micro-Influencers Want Brands to Understand in 2019
- Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
- Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]