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The Evolution of Business Video [Infographic]

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The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—a speed that would make any Internet user today cringe. The way we access and share visual creations has changed a lot since those early days.

The use of online video is exploding as a medium for businesses to market and share their products. Videos with compelling content can help businesses to build brand trust and effectively spread their products and messages. In fact, 80% of marketers report using online video for their purposes. With the rise of mobile technology in recent years, video viewership via phone is increasing, too. Last year, it went up by 35.7%, and it doesn’t appear to be slowing down anytime soon.

The infographic below compiled by KZO Innovations, a leading provider of social collaboration software for business video, illustrates the long history of the online video, from the early days of the Picturephone to today's viral videos.

 



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