Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?
NetBase and SAP have been analyzing the online conversations (5 million) about Pinterest over the past year. According to the findings...
- 60% of conversation about Pinterest is in the US.
- 60% of conversation comes from women.
Two things users love about Pinterest:
- 30% love all the talk about recipes.
- 30% praise Pinterest's beautiful layout.
Two things users hate about Pinterest:
- 75% of users talk about the time wasted on it.
- 10% talk about the technical issues.
Check out the infographic for more details.
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For Pinterest, there are 2 things one needs to keep in mind:
- It works better for B2C businesses. Most B2B customers don't spend their working hours on Pinterest.
- It works better for businesses that have tangible products, rather than service based businesses.
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