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The Top 20 Social CMOs of the Fortune 100 [Infographic]

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Recently, BusinessNext Social conducted a study of the CMOs (chief marketing officers) in the Fortune 100 to see which of them were most socially active.

Surprisingly, "only one in five CMOs or top-level marketing/communications executives from the Fortune 100 list have an active public presence on social networks," the analysis found.

Some CMOs, however, have huge social influence that separates them from the rest of the Fortune 100 CMOs.

The top three social CMOs of the Fortune 100 in 2012 are...

  1. Beth Comstock of General Electric
  2. Nikesh Arora of Google
  3. Philip W. Schiller of Apple

To rank the CMOs, the company used a formula created by the BusinessNext Social conference director Mark Fidelman. The study considered such metrics as Twitter followers, retweet frequency, social engagement frequency, social mentions, KRED scores, and Klout scores. Weights were assigned to each factor.


To highlight the top 20 social CMOs, BusinessNext Social put together the following infographic.


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by Lizzie Fri Jul 19, 2013 via web

    I am a HUGE fan of MarketingProfs, first of all.

    That being said ... I can't believe this infographic was published without a hint of consideration for the user experience. I landed here searching for social CMOs and now, to follow these CMOs and connect with them, I have to google search their names with the word "Twitter." What should have happened:

    1. This didn't require an infographic. This data is not difficult to digest in list form and, in fact, in this instance, your infographic made it far more difficult to "get" the information and use it.

    2. You could have published a linked list under/above the infographic.

    3. You could have, at the very least, listed their actual Twitter usernames near their data.

    This infographic is a total shame.

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