According to recent data from Pew Research Center, online women use social networking sites in greater proportions than men do: 75% vs. 63%.
What are those women doing on their social networks? What are they discussing? How much influence do they wield? The answers to those questions can be found in the following infographic by global communications firm Weber Shandwick.
The firm partnered with KRC Research to conduct an online survey of 2,000 North American women. The resulting Digital Women Influencers intends to "to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communicators evolve their strategies and plans in this new era of consumer engagement," according to Weber Shandwick.
So, what did the study discover? Here are some highlights.
Some 86% of North American online women have a social media account/profile, with 2.2 accounts on average each. They favor Facebook: 81% of them are on Facebook.
And how much time are online women spending on social media? They spend an average of 12 hours per week using social media: nearly two hours a day!
Women of social media enjoy their online networks nearly as much as they enjoy live social activities, and they even enjoy it slightly more than dating or spending time with their significant other.
Moreover, 62% of women of social media like that social media lets them control who talks to them and who they talk to. And 24% of women in social media prefer to socialize through their social media networks more than they do in person.