This week, a Scottsdale bakery made social headlines. Find out why. Get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. Finally, learn the definition of “Pinterest stress”… and how to dance to “Get Lucky.” Skim for smooth moves.

When a bakery has a meltdown. This week, Amy’s Baking Company—the first “Kitchen Nightmares” restaurant that star chef Gordon Ramsey’s ever walked out on—flooded social outlets. The husband-and-wife team’s lashing-out at Ramsey, servers, and customers catalyzed a maelstrom of critique on Reddit, Yelp, and the bakery's Facebook page. On Tuesday, the pair started responding to trolls on Facebook and elsewhere, making threats, calling people names, and generally saying weird stuff (IN ALL CAPS!).

The meltdown boosted the company’s Likes to over 71,000, from 483 Likes on May 9th. We wouldn’t call them good Likes (although many still argue that no PR is bad PR). But good lessons have blossomed in all that watery dough. Forbes provides six absolute social media no-nos, whose sage advice includes “Don’t react right away” and “Reddit is not for the weak”—meaning know your networks and their culture before engaging. Also, here’s an important tip: Listen to feedback, but you don’t have to respond to everyone.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.