A whopping 93% of B2B marketers use content marketing today. But how are they using it?

MarketingProfs and the Content Marketing Institute issued findings from their annual content marketing study, which included responses from 1,217 B2B content marketers in North America.

Using information from the report, the following Brightcove infographic highlights the latest findings regarding tactics, content segmentation and challenges, and measurement in B2B content marketing.

B2B marketers, on average, use 13 tactics to reach their audiences. Social media (excluding blogs) is the most popular tactic, used by 87% of those marketers. That's followed by articles on a company website (81%) and e-newsletters (80%).

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