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#SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!

by Angela Natividad  |  
January 31, 2014

Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!

Introducing Paper. Surprise! Facebook's launched Paper, a gorgeous news reader app that puts its actual mobile newsfeed to shame. Scroll through front-page news, shared videos, and images. It's also super-easy to create your own stories. It isn't clear yet how advertisers will feature in, but start playing with it to get first-mover advantage on what the interface offers. The app launches February 3.

The Grammys. An epic performance from Daft Punk, Stevie Wonder, and Pharrell's hat isn't all the Grammy's gave us; brands also stole some spotlight. Digiday's got a full lineup of brand Tweet wins and fails. Some were just really weird... but at least they're trying. Complex won the night, though the brand it most benefited was perhaps not its own; meanwhile, Gain tried its Photoshoppin' hardest to keep up.

That ain't enough for you? These winning Grammy GIFs may soothe your soul. OMG, it's Paul and Ringo!

Super Bowl prep: socnet users share ads, women share (and buy) most. AdAge prepared a survey of who's buying what for Super Bowl 2014: Axe is buying one 30-second ad; Anheuser-Busch InBev's nailed down five (three for Bud Light, two for Budweiser). But don't focus on the boys: Women are the Super Bowl's dominant media voice.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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