The FIFA World Cup 2014 kicks off today in São Paulo, Brazil. From June 12 to July 13, the participating 32 nations will play in a total of 64 matches (48 group stage games and 15 knock-out stage games).
This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of World Cup 2010.
Recently, Crowdtap conducted a survey of World Cup viewers about their upcoming social media use.
Some 74.2% of survey respondents expect to be on social media while watching the game. Of those viewers, 43.4% said they expected they'll post on Facebook about the World Cup.
Take the first step (it's free).
You may also like:
- A Detailed LinkedIn Guide for Small Businesses [Infographic]
- The Most Annoying Types of People on the Internet [Infographic]
- Brand Posts on Instagram: Engagement and Frequency Trends
- TikTok: The Next Big Thing in Video Marketing? [Infographic]
- Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations