Jill Konrath
"Marketing for the Complex Sale" Seminar Series
The worlds of sales and marketing co-exist, complement each other, and sometimes collide. But there’s no doubt there’s a symbiotic relationship that will never die. This seminar series on the Sales Process will help to make sure that your marketing team and your sales team are working together. Join us for this unique conversation between the industry’s leading thought leaders on this topic and sales and marketing guru Jill Konrath.
| November 29, 2007 |
Get More Customer Mindshare: Developing a Rock-Solid Value Proposition Presented by: Jill Konrath When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! |
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| December 20, 2007 |
How to Develop a B2B Lead Nurturing Program That Really Works Presented by: Brian Carroll Generating tons of leads doesn't guarantee more sales will follow. The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch. |
| January 17, 2008 |
Buyer Personas: A Smart Way to Align Sales and Marketing Presented by: Adele Revella Smart companies are using buyer personas to prepare for success at every step in the sales process. When sales and marketing can anticipate their buyers’ questions, concerns and objections, they can confidently develop training and tools that establish the perfect answer to their buyers’ needs. |
| February 7, 2007 |
How to Make Marketing Indispensable to Sales Presented by: Michael Nick Hosted by: Jill Konrath It is marketing that drives the enticing messages your prospects have heard through campaigns and targeted marketing programs. Sales departments are then tasked with the job of taking that message and driving revenue back to the organization. A 360 degree feedback loop is often missing between sales and marketing. Key sales tools provide that loop. |
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