Don't forget, with a MarketingProfs Premium Membership you are giving:

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• Step-by-Step Marketing Guides
  These soup-to-nuts reports cover topics from the latest in online marketing tools to tried-and-true staples of traditional marketing. Each guide retails for $49, but Premium Members can access all of them, whenever they need to, for free. Popular guides include: Lead Generation How-To Guide, Web 2.0 Marketing Guide and Email Marketing How-To Guide.
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• Current Case Studies
  Each week Premium Members receive new case studies showing how real companies, both large and small, are successfully addressing common marketing problems. Recent case studies cover how to ramp up a new sales team (How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goals), how to use social media to bring in revenue (How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Years), and how to use targeted Web promotions to increase conversions (How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversions).
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• Exclusive Marketing Articles
• MarketingProfs has published thousands of articles on marketing topics from customer behavior and marketing strategy to metrics and ROI. Written by industry experts, new articles are published each week, and the best ones are exclusively for Premium Members. These Premium Articles as well as the thousands of additional articles in the MarketingProfs archive are available to Premium Members at no charge. Recent Premium Articles include Six Approaches to Marketing in Tight Economies, How Your Business Can Benefit from Using Twitter: Four Proven Strategies, and Five Marketing-Plan Pitfalls to Avoid.
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• Up-to-the-Minute Research
  MarketingProfs periodically publishes benchmark research reports on the issues of greatest importance to marketers. These reports retail for $279+, but all are available for free to Premium Members. Recent popular research reports include Marketing in the Economic Crisis, Email Marketing Benchmark Report 2008, and B2B Lead Generation: Marketing ROI & Performance Evaluation Study.
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• And More
  As if the guides, case studies, articles, and research are not enough, MarketingProfs Premium Members also enjoy substantial discounts for our live conferences ($300+) and other items in the MarketingProfs Store.

Want to really impress? Give a MarketingProfs Premium Plus Membership. For just $100 more, these members receive the benefits of Premium members as well as free access to all of our online seminars. Led by marketing experts, we host at least 36 new online seminars annually (retail price $129 each).

Seminars in January 2009 include Lose Control of your Marketing: The NEW New Rule of Marketing and PR, Optimizing Your Website, Soup to Nuts, and Strategies to Take Your Social Media Marketing Beyond One-Off Tactics.

We also maintain an archive of all of our online seminars—Premium Plus members can access these seminars at any time. So for a MarketingProfs Premium Plus gift of $249, you are giving more than $5000 in seminars alone!

And, yes, the same thank-you gift applies! We'll send you a $25 Amazon.com gift certificate for each new Premium or Premium Plus individual membership you purchase. (This offer does not apply to renewing colleagues' existing Premium or Premium Plus memberships.)